Our Products | What We Offer
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Our Dealer Network
Since 1989, Carloan.com has been helping dealers nationwide SELL MORE CARS!®
By joining the Carloan.com Dealer Network, you can leverage our expertise in online marketing and customer communication to expand your reach within your local market.
Sign up today to get:
- Car loan applications exclusive to your store
- Internet lead management to optimize your process
- Automated appointment settings to increase your opportunity
- Scripts and email templates to make customer contact easier
Take advantage of what we’ve learned in 20-plus years and let us find real people in your area who are looking for auto financing.
Want to see where the applications come from? Check out this video or visit our flagship consumer site, Carloan.com
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Auto Finance Leads
We offer two options for signing up for Carloan.com auto finance marketing programs. Both programs deliver car loan applications to you every day, but the PreQual program uses our proprietary Intelli-Lead Technology™ scoring model to assess the buyer’s credit quality.
You get the benefit of a credit-scored lead without a hard credit pull, courtesy of the unique relationship we have with Experian as a licensed financial services company.
To be clear, these are not trigger leads – these buyers apply for a car loan through our network, and we validate the information via our bureau partners.
Here’s a quick feature comparison to give you an idea of which program is right for you:
Feature PreQual Carloan.com Complete Personal Data √ √ Verified Contact Information √ √ Fraud Checked √ √ Make and Model Neutral √ √ Delivered in Real Time √ √ Automated Email Follow Up √ √ Internet Lead Management System √ √ Credit Score Filtered √ Remember, we work with you to customize your program according to how your store operates — income levels and territories can be adjusted to meet your needs.
Whichever program you choose, you’re getting active buyers in your market who are expecting to hear from you about buying a car.
And with our Quality Assurance Program giving you the ability to return leads, you won’t pay for anything less.
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Mobile Lead Generation

Originally introduced in 1989, the 1-800-CAR-LOAN program allows car dealers to optimize their existing digital and traditional advertising with this easy-to-remember phone number. It's still around ...and now it's even better.
Lead Generation That's Ahead of the Curve -
We've found that dealers who use 1-800-CAR-LOAN sell twice as many cars as those dealers using Internet leads alone. And now we've got expanded digital and mobile support under the 1-800-CAR-LOAN brand exclusively for dealers.
Enhanced features include:
- 1-800-CAR-LOAN payment calculator mobile application for iPhones & Droid OS smartphones featuring click-to-call functionality and a car loan application
- Dealer-branded 1-800-CAR-LOAN.com web pages that feature dealer inventory and are optimized for local search and use on mobile devices
- Digital display ads, banners, and buttons for dealers to utilize in existing advertising channels
There's only one 1-800-CAR-LOAN -
And there's only one license available for your area. Find out more and get your store locked in today!
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Lead Management
As part of your membership in the Carloan.com Dealer Network, you can get access to our internet lead management (ILM) system, DOLLAR. It’s a turnkey solution managing all of your leads, regardless of source, and takes you from reviewing your potential customers to submitting your deals to lenders for funding.
Using DOLLAR, you can control your prospect communication all the way through the sales process:
- Manage your lead flow and distribute leads by users or separate locations
- Import and 3rd party leads from alternate sources and remove duplicates
- Receive alerts via email or text messages to facilitate quick follow up
- Coordinate appointment scheduling for all leads, even walk-ins, phone-ups and visitors from your own website
- Send customized emails with your own Carloan.com email address
- Submit applications electronically to multiple integrated lenders for decisions, including applications you enter yourself
- Generate customized reports to track performance, drive accountability and improve ROI
- Integrated with Experian, Equifax, Transunion, Credco
- Integrated with DealerTrack and RouteOne
- Submit leads for the Carloan.com Quality Assurance Process (QAP)
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FUEL Follow Up Every Lead®
Improve your closing percentage by letting us make sure that none of your leads fall through the cracks. Our automated email system - FUEL Follow Up Every Lead® - sends personalized emails to your prospects at every step of the sales process.
When you add FUEL to your membership in the Carloan.com Dealer Network, you get:
* A Complete Cycle of Communication– Starting with a welcome email that invites the consumer to access their Account Status page to check on the status of their loan. If they don’t go to their account web page and set an appointment, that initial email will be followed by:
- a 48 hour check-in email
- one week follow-up email
- 15 day check-up email
* Full Integration with our ILM System– We alert your dealership in advance of the appointment using our internet lead management (ILM) system, DOLLAR. Support your sales team with FUEL to keep them focused on the floor and not on sending emails. When a customer misses an appointment, FUEL kicks in to get them back on the sales track.
Simply ask to include FUEL in your order when you join the Carloan.com Dealer Network. We will get you enrolled and make sure that your prospects are in queue to get the emails. That’s it!
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Training & Consulting
You don't just get auto finance leads when you sign with us – you get a whole support system.
Training
It starts with the 14-Day Quickstart, our proven approach to getting you up and running on our programs as quickly as possible.
Your dedicated account rep will walk you through the best practices for working our leads, including phone scripts for setting appointments and getting those prospects in the door. It features a time-tested approach that we've seen other dealers use successfully in the field over and over again. Use it to increase and speed up your ROI from our system.
Consulting
As you work our programs, you can tap into over 85 years of combined experience in auto retail, operations and finance. Your dedicated rep is available to you on an ongoing basis to work with you on refining the approach that will help make your store more successful.
They’ll be touching base with you on a regular basis to make sure that you’re getting everything you can out of your membership in the Carloan.com Dealer Network.
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Quality Assurance
We take our commitment to quality seriously.
The members of the Carloan.com Dealer Network have put their faith in us to help them find real people in their markets who are looking for financing. To support our promise, we developed the Quality Assurance Program (QAP).
QAP is a simple process that allows you to return leads in real-time via our internet lead management system, DOLLAR, and receive a replacement lead. Within 48 hours of the lead entering your system, you can initiate a review by clicking the button on the lead detail screen. Once you submit a lead to us for replacement, our team goes to work to investigate and verify that the application is not up to snuff. If we confirm that there is an issue, we credit the lead and replace it in your queue.
Your input is extremely valuable to us to ensure that we are targeting our marketing for you effectively and that you are getting the sales opportunities you are looking for. We provide this quality protection to our partners in the Carloan.com Dealer Network at no additional cost.
Recent Blog Posts
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22 May
Working Finance Deals Online? How’s your Privacy Policy?
It’s something we think about all the time, and it’s a topic will eventually come to the forefront as the Consumer Financial Protection Bureau’s scrutiny of auto dealers continues. This past week at the NABD National Conference, they highlighted something … Continue reading →
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01 May
Now Meet Another New Account Exec, Christian Willaford!
This week it’s Christian Willaford’s turn! He’s also a new rep on our sales team who joined us in the first quarter. Read on to learn more about him. What is your role? As an account executive, I connect car dealerships … Continue reading →
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24 Apr
Meet Dana Protsman, One of Our New Account Execs!
We have been fortunate enough to add two new players to our sales team in the past few months, and I’ve been remiss in not introducing them to the world. I’m remedying that today with a profile of one of … Continue reading →
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12 Apr
Automotive Sales News Roundup – week ending April 12, 2013
This is our first recap for the month of April, and many media outlets have been posting their reviews for March and Q1, which means they’re dominating this week’s roundup: “More CPO Sales Roll In; Market Looking Healthy” (Auto Remarketing) … Continue reading →
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03 Apr
2013 US Car Sales Gaining Momentum – but What’s Your Post-Tax Season Plan?
Automotive headlines this week have been dominated by the news that US car sales are reaching pre-recession levels — it has even bled over into the non-industry press, with this article on USA Today.com as an example. And notice how the … Continue reading →