As one of the largest generators of online car loan applications since 2002, we know a lot about advertising and conversion. Here’s a short list of the marketing channels we use to uncover consumer prospects and generate car loan applications:
Affiliate Network Advertising
We have established relationships with publishers and performance networks who carry our car financing offer on their web properties in order to generate applications for our dealers. These affiliates sign an agreement that establishes them as a member of our lead generation network and use our banner ads and widgets to drive traffic to landing pages and hosted online loan forms that are tested and optimized for conversion.
A prime source of our traffic comes from paid advertising with search engines such as Google, Yahoo, and Bing. As with our affiliate channel, car buyers who click on our search engine ads are delivered to a IFMG web site to complete an online car loan application. We have brought our years of experience in search engine marketing to bear in building and optimizing this channel by focusing the relevant keywords we’ve identified that deliver quality traffic for our dealers.
IFMG was an early adopter of mobile advertising and web development. Our core brands, Carloan.com, 1800Carloan.com, Carloans.com, and Autoloan.com, were mobile-ready in 2011, and our mobile advertising efforts started ramping up that same year. With up to 30% of traffic coming from smartphones and tablets - a number that continues to grow at an astonishing rate - it is crucial for you to get in front of this shift in consumer behavior.